, the latest social networking spot for fashionistas, has recently launched. Although it still has some teething problems (occasionally the odd French word or phrase spills over into the English version) it is already buzzing with content. The site feels like a next generation version of Myspace, with customised personal pages and easy to use ways to upload photos, video and articles. However the user experience, because all the content is fashion related, is more like exploring a seemingly unending style blog or browsing through flickr. It will certainly appeal to fashion bloggers as its a great source for photos and video and it very usefully provides embed code next to most of its content. Modepass is based in Paris and its audience at the moment seems to be largely European but it is spreading quickly.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in