Futurist Paul Saffo was eating at a buffet style restaurant recently, and spotted a curious policy. The eatery will charge you $2.00 extra for any left over food. Is this a move against rising food prices, or more of an ethical rule to encourage less waste?

Saffo's thoughts:

How brilliant — and how depressing, for this bit of motherly haiku neatly captured the the unhappy present of American consumerism and also what our collective future holds. Waste is so built into our culture that people think nothing of taking more than they can possibly eat, and could not care less if it is thrown out. It reminded me of otherwise socially aware acquaintances who refuse to eat leftovers, and thus quite happily toss astonishing amounts of good food into the trash.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in