While singers have been known to drop a brand name or two during the course of a song, it all seemed like a natural part of the lyrics. But as we’ve reported before, the practice of paying artists for mentioning a brand is exploding in popularity. A recent Wired article tells the story of an e-mail accidentally sent to an anti-advertising group, which ended up shedding light on the secretive practice.

Wired reports:

A e-mail from the Kluger Agency, which performs such product placements, mistakenly sent to Jeff Crouse of the Anti-Advertising Agency and Double Happiness Jeans, provides a rare glimpse into the secretive market for song lyric product placement.

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