Japanese Mobile Providers Test Smart Movie Posters

Japanese Mobile Providers Test Smart Movie Posters
Innovation
Joel Horowitz
  • 4 september 2008

Several Japanese cell-phone providers will be testing Near Field Communication (NFC), a short-range wireless technology that’s embedded within movie posters for passerby’s to access with their compatible cell-phones. Content will range from wallpapers, ringtones & passcodes to access trailers in high-def.

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