Living in a Spiky World

Living in a Spiky World
Dan Gould
  • 3 september 2008

Richard Florida published a book earlier this year that continues his work on the creative class. Called Who’s Your City?,  the book argues that where you live is very important.

One of the dominant thoughts of today is that globalization and technology are flattening the world – making it more or less equal no matter where you are geographically. Florida has taken a contrary position with this book, saying that we are not in a flattening world, but instead, a spiking world. This spiking represents pooling of like minds in certain geographic areas. Many intriguing excerpts and maps from the book are featured on the Who’s Your City? website, such as the Mega-Region map (Tor-Buff-chester and Char-lanta being two of them), the Personality Map (which shows where neurotic, extroverted and agreeable people live)  and the Innovation Map, seen above. Lots of food for thought here.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.