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Manga Sparks Wine Craze in Asia

Manga Sparks Wine Craze in Asia
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Dan Gould
  • 25 september 2008

The Japanese comic book “Kami no Shizuku” translates to “The Drops of God”. It’s the story of Shizuku Kanzaki, a wine enthusiast who is on a heroic quest to find the 12 best wines in the world. Described as “The Da Vinci Code” set in a Tokyo bar, the story is part mystery and part richly detailed, surreal wine review.

The curious thing, is that the Drops of God has been creating an explosive new demand for wines in Asia. A mention of a specific wine can boost sales tremendously.

The Telegraph reports:

Shizuku Kanzaki’s adventures in the comic Kami no Shizuku lead him to sample different bottles in every copy and the featured wines regularly become overnight hits, in some cases tripling sales.

The character was sent on his mission by a request in his father’s will. Once he tracks down the “Twelve Apostles” he will be rewarded with keys to his father’s wine cellar, which because the man was a great wine critic, is a valuable prize.

The comic is read by 500,000 Japanese each week and his sway over the wine market is spreading throughout Asia. Some wine importers say they have never seen such a powerful single influence on their business.

In Taiwan a single reference to a relatively obscure French terroir led to dozens of cases of the wine being sold within a few days.

He has also influenced the South Korean market, where translations of the comic have boosted sales of wine from less than a third of the market to around 70 per cent of alcohol sales.

Telegraph: “Cartoon character from Kami no Shizuku drives up wine sales in Japan”

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