Location-based services are on the tip of everyone’s tongue these days, and iPhone apps that leverage GPS are coming from left and right.

As promising as it is, though, location is still a bit complicated. Even if the technology is there, the culture still needs to catch up. iPhone owners are no longer the early adopters, but their friends and family. America is learning that you don’t need to be a magician to use an iPhone, in fact, it’s like a smartphone for dummies.

iPhone “mapps” (mapping apps) that will have the most success early on are the simple ones. That is why we like MetropoliPhone, a new mobile (and iPhone optimized) municipal transportation maps service.

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