It sounds counter intuitive, but a recent study by researchers at the University of New South Wales has shown that as the number of cyclists on the road increases, the number of accidents with cars decreases. Based on local and international research, it turns out that motorists actually change their behavior and drive safer when there are more cyclists on the road.

While common sense would suggest that more bikes on the road would cause more distractions and lead to more accidents, the mere presence of bikes actually conditions drivers to play it safe. When they see one cyclist, they expect to see more and adjust their driving accordingly.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)