Novelty Makes Brains Creative
Discoveries by neuroscientists studying the brain say that novel experiences are key in increasing brain power and creativity. When the brain experiences, or imagines a familiar situation, it already has a shortcut to understanding – it’s got that categorized in a neat little mental box. Novelty, new experiences and stretches of the imagination keep the mind limber, and more creative.
Fast Company reports:
Most corporate off-sites, for example, are ineffective idea generators, because they’re scheduled rather than organic; the brain has time to predict the future, which means the potential novelty will be diminished. Transplanting the same mix of people to a different location, even an exotic one, then dropping them into a conference room much like the one back home doesn’t create an environment that leads to new insights. No, new insights come from new people and new environments — any circumstance in which the brain has a hard time predicting what will happen next.