Earlier this week, we introduced Philip James of Snooth.com, a forward-thinking entrepreneur bringing location based services and personalized recommendations to the wine industry. For our second installment in our NYC innovator series, we sat down with Michael Sharon of Socialight, the urban navigation service for mobile phones and the web. Sharon shared a bit about his startup and how it’s helping users explore the world around them. In this video, Michael discusses the opportunities the iPhone presents for application developers and mobile advertisers as well as how Socialight is helping align brands with secret parties, art gallery openings and other local events.

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