Of Montreal on the Propagating of Exceptional Objects

Of Montreal on the Propagating of Exceptional Objects
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Shu Hung
  • 29 september 2008

Kevin Barnes, from the indie band Of Montreal, believes the future of music lies in its packaging. With the advent of downloadable music, most consumers never have the experience of happily unwrapping a CD and poring through its liner notes. Barnes believes that musicians must create objects that extend their “brand” and that reflect the same sensibilities inherent in their music. In his manifesto entitled ” We Will Only Propagate Exceptional Objects,” Barnes delivers the following statement:

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