It's interesting to note the change of language retailers are using in their advertising and promotions in the UK. Tesco now wants everyone to know that they are, infact, Britain's Biggest Discounter. Every little helps, we suppose.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)