We saw this ad on the side of a phone-booth the other day. It’s from an icelandic bottled water. What’s interesting is that, although they sense the consumer eco-backlash against water that travels around the world, they’re going to actually still use ‘green’ as a major selling point. Icelandic Glacial is proudly Carbon Neutral – which means its power comes from a hydrothermal powered plant (like most of Iceland’s companies) – which is all very nice but it still doesn’t mean it offset the fuel the ships and trucks burn to deliver it to your bodega in Brooklyn.

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