The author of We-Think, Charles Leadbeater gave an impressive presentation at Picnic 08 this week. He looked at the new dynamics of creativity and innovation. He covered several subjects in his book including the prediction that many large media organizations (or ‘boulders') are going to disappear in the next 10 years – covered by a sea of small contributions of content (or ‘pebbles'). But he warned that it's all very well having a large amount of people contributing pebbles in the form of video clips, encyclopedia entries, blog posts and so on but now we need to match our contributions with our ability to collaborate to create something useful out of them – like encyclopedias, or games, or open source software. Leadbeater argued that this would involve collaboration that will be as sophisticated as our ability to participate – and pointed to the I Love Bees game that showed how 600,000 people tried to solve a puzzle together as an example of the sophistication we can achieve.

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