We’re looking forward to to hearing from Achara Masoodi, ‘The Scout’ for MindShare Asia-Pacific, joining us in Singapore at PSFK Conference Asia to discuss the latest in Asian youth trends.  We asked her to share a little bit about herself with us.

First, who are you and what do you do?

I’m known as The Scout for MindShare Asia-Pacific, but I realize that doesn’t clarify much. Basically, I lead qualitative youth- and trend-related research initiatives around the region. My main project is managing the Asia Scout Network, a group of trend scouts around the region who contribute reports on the latest trends happening in their markets in youth lifestyle, covering areas like fashion, gaming, health, causes, etc…

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