We’re excited to have Floydd Wood, Senior Research Executive for Flamingo International APAC, joining us in Singapore at PSFK Conference Asia to discuss “China's Youth & Their New Identity”.  We asked him to share a little bit about himself with us.

First, who are you and what do you do?

I'm a Senior Research Executive at Flamingo APAC. Before landing in Singapore, I spent 4 years in China (Beijing and Shanghai) working as a graphic designer for the likes of luxury clothing retailers and fine dining outlets. I also designed billboards: selling very expensive villas to very wealthy Chinese. I collect paraphernalia from all over the world and have a keen interest in all youth and pop culture, particularly in Asia.

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