We’re excited to have Nick Barham, Planning Director for Wieden + Kennedy Shanghai, joining us in Singapore at PSFK Conference Asia to discuss the new middle class in China. We asked him to share a little bit about himself with us.

First, who are you and what do you do?

I’m Planning Director for Wieden + Kennedy Shanghai. We work with brands like Nike, Converse and Nokia, to help them escape the bland celebrity-obsessed shiny perfection that dominates the Chinese advertising landscape. Over the last year, we’ve made documentaries, TV shows, computer game graphics, and put on China’s first rock road trip, so things are pretty lively. I also work with Wieden + Kennedy on its own creative products. Earlier this year we produced the first documentary about Chinese beatboxing. And shortly we’ll be releasing some limited edition watches, made in collaboration with China’s most prestigious watch brand, the Shanghai Watch Company CV.

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