Generally, what are the steps you take to accomplish this?

The process definitely varies depending on the product, where it's made, and how big of a company it is. Sometimes it's as easy as going in to a restaurant (on a slow afternoon) and asking to talk to the owner or head chef, small business entrepreneurs are extremely passionate about what they do and love talking about it. With national companies, like Seventh Generation, I call ahead, explain my project, and try to make an appointment to meet with someone. And sometimes I just go to the factory and take the tour, and sneak off to talk to folks that work there, without even trying to explain anything about the project. If someone feels like their being interviewed, they're probably not going to say much.

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