PSFK TV: William Brownstein of Kids Rx
Kids Rx is a pharmacy in Manhattan which caters entirely to the needs of young children. While they are equipped to serve the whole family, what sets them apart is their ability to customize medications for patients (and parents) specific needs. This kid-friendly pharmacy is actually able to add flavoring to medications, mix it into candies, or even put it into transdermal gels. Their playful, bright atmosphere and the variety of specialty products helps make the otherwise dismal business of sick children far more bearable.