Radiohead Launches Even Easier Remix Contest
Radiohead is at it again with more bleeding edge promotion tactics. The band has started a second remix contest, this time for their song “Reckoner”. It costs only 99 cents to buy all 6 of the remix stems (the individual pieces of the track), and you're in business. Critics had complained that the previous contest was too expensive – participants had to shell out 99 cents for each stem.
Radiohead's last remix contest was a brilliant success. Sales of the stem components and the ensuing remixes helped push their single “Nude” into the billboard hot 100. The website for last contest received 6 million unique visitors who listened to the tracks 1.7 million times.