While some of the big luxury fashion houses are still staging huge, expensive fashion shows (like Chanel’s theatrical event in Paris last Spring, among others), many young designers are foregoing the traditional runway show altogether. In today’s WWD, the magazine highlights no less than three designers/brands which are releasing videos instead. It’s a way for designers to present their collections as a part of a greater narrative, and allows them a measure of creativity not possible in a runway show, which can be prohibitively expensive.

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