The State of Product Placement

The State of Product Placement
Advertising
Dan Gould
  • 17 september 2008

Product placement is in flux. It’s going up in some areas and down in others, but it’s still popular. Ars Technica reports that though placements have fallen overall in 2008, network TV has seen a 12 percent increase in the practice. This covert advertising is most popular with game and reality shows such as American Idol (4,636 placements between January & June 08), Deal or No Deal (2,122) and Extreme Makeover Home Edition (1,776).

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