Urban Outfitters has offered a set of windows facing the Philadelphia Institute of Contemporary Art as a canvas for artists to present public installations. Shauna Alterio and Stephen Loidolt, the couple behind Something’s Hiding in Here have just completed installing their new work called ‘Your Message Here’. They’ve constructed a vintage style letter sign with an illuminated arrow. That’s the static part. The pair wanted to have the content for the sign result from an interactive process. They have put out a call for everyone to submit a simple message, either at the store or by leaving a comment on the website.  The best will be posted on the sign and changed daily. If you don’t live in Philly but are curious as to what appears, photos will be taken each time the sign is changed and posted on the web. There’s something really nice about the simplicity  of this project and the aesthetic connection to the Urban Outfitters brand.

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