“What’s Your Inspiration?” PSFK Talks to Gaurav Mishra, The Marketer Who Went Off Consumption

“What’s Your Inspiration?” PSFK Talks to Gaurav Mishra, The Marketer Who Went Off Consumption
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Allison Mooney
  • 17 september 2008

Gaurav Mishra has given himself a paradoxical moniker “the marketer who went off consumption.” He’s earned it: the young, upwardly-mobile marketing executive became a hardcore ascetic over the past year (no eating out, no going out for movies or music or plays, no television or newspapers, no shopping except for necessities). The now-Georgetown Fellow is keeping a “year-long book-as-a-blog experiment in why we choose to consume, or not,” which he spoke about at Interesting NYC.

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