At PSFK, we know the importance of inspiration. Innovations are only as good as the creative forces and imagination behind them. In an ongoing series, we’ll be looking at the spark behind ideas and projects we ourselves found inspiring. We’re keeping it simple, asking that one key question: “What was your inspiration?”

First up:  Carlos J. Gómez de Llarena of Med44 (working with R/GA) Project: Whisper Booth for W Hotels

“The idea for a booth on the lobby was originally from the president of W Hotels – his concept was a lot more simple though, he wanted a quiet booth were guests could take or make their cell phones with more silence and privacy.

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