WOBO, Heineken's Beer Brick Combination
This is an old idea, but one worth re-visiting. In 1963, Alfred Heineken and Dutch architect John Habraken devised the concept of the beer-brick. The glass bottle was designed so it could be reused as a building material – a building block to create walls, or other structures. Heineken initially came up with the idea after visiting the Caribbean, and witnessing tons of bottles littering the beaches. Combined with the lack of affordable building supplies on the islands, he saw the necessity of building in a double life into his beer's packaging.