menu

WOBO, Heineken’s Beer Brick Combination

WOBO, Heineken’s Beer Brick Combination
Advertising
Dan Gould
  • 9 september 2008

This is an old idea, but one worth re-visiting. In 1963, Alfred Heineken and Dutch architect John Habraken devised the concept of the beer-brick. The glass bottle was designed so it could be reused as a building material – a building block to create walls, or other structures. Heineken initially came up with the idea after visiting the Caribbean, and witnessing tons of bottles littering the beaches. Combined with the lack of affordable building supplies on the islands, he saw the necessity of building in a double life into his beer’s packaging.

[via Dinosaurs & Robots]

+advertising
+consumer goods
+Craft
+Design
+Design Update
+Environmental / Green
Trending

Capsule Is Reimagining The Pharmacy As A Patient-First Experience

Health
Guides
Debriefs
Brand Development june 23, 2017
Gaming & Play june 23, 2017
No search results found.