All Plastic E-Paper Coming to Market Next Year
The BBC points us to recent innovation in the field of electronic paper. Engineer Dean Baker from Dresden based Plastic Logic, demonstrated their robust and flexible entry into the e-paper market. The electronic newspaper is made of all plastic parts and can hold hundreds of newspapers. It can also withstand all types of everyday abuse, as Baker demonstrated by smacking with his fist. Plastic Logic’s factory opened last month, and it’s the world’s first commercial scale plastic electronics manufacturing plant. Their e-paper is scheduled to be released next year, and looks like it could become a very viable paper alternative.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor