Are Brands Subliminal Performance Enhancers?

Are Brands Subliminal Performance Enhancers?
Orli Sharaby
  • 6 october 2008

Many people will remember a study some months back suggesting that exposure to the Apple brand enhanced one’s creativity. Apple users rejoiced; everyone else gave a collective “hmph” and shrugged the study off as fluff. But NY Times Consumed columnist Rob Walker now highlights further studies that seem to prove the same point – as well as a larger one, that exposure to brands overall can have a significant effect on our performance in many aspects in life.

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