Best Buy Listens to Customers, Improves Products

Best Buy Listens to Customers, Improves Products
Advertising
Dan Gould
  • 9 october 2008

Giant electronics retailer Best Buy has been working on a program that actively incorporates customer feedback into the design process of future products. The “Blue Label” line features notebook computers from Toshiba and HP that come with ideas sourced from Best Buy client input. The requested details include backlit keyboards, thin and light design and free warranties. It’s great to see a large cooperation like Best Buy being flexible, responsive and actually paying attention to the real needs of people.

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