A London-based start up company have developed a cell phone application which automatically calculates your carbon footprint.  Frustrated by the impracticable and time-consuming nature of similar Eco-calculators, Carbon Diem collects speed and distance data via GPS, and identifies modes of transport using a motion-sensing algorithm.   The application encourages users to reduce their energy usage, by setting personal energy targets and comparing their results with others.  Carbon Diem developers believe their software will help businesses to reduce energy consumption by monitoring employees travel information.  Privacy is obviously an issue, but inventor Andreas Zachariah assures the software only tracks carbon impact, not travel paths.

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