Citroën and Gran Turismo Debut a Real Car for the Virtual World
The gaming world merged with reality this week at the Paris auto show with the unveiling of the GTbyCITROËN. The sportscar is the first ever car to be specifically designed to bring the virtual and real worlds together. The French car maker partnered with Polyphony Digital Inc, the creators of the Gran Turismo series to stretch their creative vision.
The exterior design of the car is a modern look at a racing coupe. The concept uses sharp body lines and dynamic shapes to communicate performance and speed. In the game version the car is powered by a zero emission fuel cell and electric drivetrain. There’s no word on if the physical prototype runs. For now the ‘Citroën GT’ represents one automaker embracing the gaming world and testing out how to potentially integrate it into product development.