Clarity is Luxury

Clarity is Luxury
Advertising
Christine Huang
  • 23 october 2008

Light, privacy, space – much of what we once considered basic to our everyday lives has become a luxury for many. Chris Heathcote makes an interesting addition to the list of ‘new luxuries’: clarity. Heathcote, who lends his insights on a regular basis to Nokia, argues that advertising to the masses comes in two basic forms – cluttered and clean. He explains how clarity in advertising (on the subway, on the street, on our computer/mobile screens) is a luxury reserved for consumers/brands that don’t need to pay/bring attention to promotions, wordy offers, fine print:

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