We've noted a few recent examples of comic books being used as a vehicle for business communications. Beyond visually breaking out from photography or video, comics offer approachability and the opportunity to tell a broader story.

Qua, a brand environment design firm based in the Netherlands recently completed a 32 page comic outlining a new company strategy for PON Holdings. Qua needed to provide PON with a communications tool that introduced the strategy in a very accessible and entertaining way. The choice of a ‘graphic novel' format allowed Qua to have more control over the process and visually have limitless possibilities. The team settled on a style that included recognizable people within the organization and products the company represents. The flexibility of the format allowed Qua to offer seven different translations so the publication could be distributed to offices worldwide.

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