There’s a new concept in the seemingly exhausted world of online advertising.  Some Swedish advertising students designed a project for Doritos based around removing online banner ads.  The group, known as Papercut, designed a browser plugin that detects banner ads and replaces them with content you choose.  It would be taking the anti-advertising principle we wrote about recently and move it into the mainstream.  From their presentation video they speculate that ads can be replaced with anything from news or mail to family photos.  Their project is still just in prototype phase, so we’re curious to see a similarly inventive concept of customizable ad space make it to the production phase.  In the meantime, we’ll have to enjoy the free (and unsponsored) Adblock Plus.

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