Creative Magazine Ads Incorporate Folds

Creative Magazine Ads Incorporate Folds
Nicko Margolies
  • 9 october 2008

The image really says it all, but recently a series of Adidas ads have incorporated the nature of the magazine media into the advertising itself.  The spine of the magazine serves as the flexible point in the photograph and as the viewer turns the page, the model performs a workout.  The whole campaign includes a variety of workouts such as crunches, stretches and bends.

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