PSFK recently came across Crop To Cup, a great company that’s connecting small farmers to the world market. C2C sells coffee grown on family or cooperative owned plots of land in Uganda and Indonesia. They pay the farmers a 20% premium above market purchase price and invest heavily in their local communities. Coffee drinkers on the other end benefit from the care and craft that goes into these small farms, and can trace the product directly back to the farmer that grew it.

Cup To Cup explain the work they do:

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