Popular Mechanics recently interviewed Segway creator Dean Kamen. He didn't talk much about his many inventions, but rather focused on his nonprofit organization, FIRST. The goal of FIRST is to get kids excited about science and technology by allowing them take part in outrageous hands-on experiments. Stuff like building 120 lb robots who battle each other, or racing 40 inch balls around a track. Kamen hopes to activate children's inborn love of learning with exciting projects that will inspire them to continue on their own. And the competition is fierce. He says “We're not competing with science fairs, we're competing with Britney Spears and Shaquille O'Neal” for the attention of teenagers.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in