Recently we wrote about emerging connections between automakers and video games citing the unveiling of the GTbyCitroën concept car developed for the upcoming Gran Turismo game. Last night PSFK checked out an event hosted in NYC by Staple Design, Lotus, and Polyphony Digital(the makers of Gran Turismo) called Downshift Sessions. Jeff Staple of Staple Design inspired by a recent visit to the Tokyo offices of Polyphony wanted to create an event that celebrated the connections of Automotive Design, Gaming, Art, and Music.
Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.