Energy Drinks Boom While Our Mortgage, Credit, and Future Bust

Energy Drinks Boom While Our Mortgage, Credit, and Future Bust
Nicko Margolies
  • 1 october 2008

While most of us are watching our finances fall apart, energy drink companies are counting their money.  It seems that the recent trend in expensive high end drinks has proven to be recession proof.  The flashy can has quietly dominated the drink market and Mintel reports that the market for energy drinks in the UK is now at almost $5 billion.  A more telling statistic is that the growth rate in the industry has gone up a staggering 400% from 2003.  Some have argued that energy drinks are used by Generation Y where Baby Boomers had used coffee.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.