If you're in London, you still have time to check out (and participate in) Kemistry‘s ‘First Impressions Last’ exhibition, a collaborative project with Fallon that offers a playful look at identity, anonymity, and naturally, first impressions. Until the beginning of November, visitors are invited into the gallery to stand before 5 writers, seated in the room, and become the subject of a two-minute free writing session. A polaroid is then taken of the subject, which is kept with the writers' vignettes. Then, as part two of the exhibit, for the month of November participants and visitors will be challenged to match the portraits with their first impression stories.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in