Gamers: Social, Active and Ready to Spend
We recently wrote about some surprising realities of gaming culture; now another study by IGN Entertainment and Ipsos MediaCT points to some more statistics that challenge the common gamer stereotype. According to their analysis, gamers are just as (if not more) likely to date, play sports and socialize with their friends as non-gamers. Those who play video games generally earn around $79,000 a year, considerably higher than non-gaming households whose yearly average income sits at $54,000. Not only do they earn more, the study also shows they're eager to consume the latest gadgets and at a premium price.