Gaming Signal Strategies

Gaming Signal Strategies
Dan Gould
  • 22 october 2008

Signaling strategies tell consumers what to look for. Examples of signaling strategies include celebrity and political endorsements, large scale ad campaigns and bestseller lists. It sends a message to the consumer that “(x) product or service is cool, popular, good, important – others are into it, and I can be too .” It signals its OK.

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