Grocery Stores: Farmers of the Future?

Grocery Stores: Farmers of the Future?
Retail
Dave Pinter, PSFK
  • 8 october 2008

An article in today’s SFGate tells the interesting story of Simon Richard, the produce manager at the Mission District Bi-Rite. Taking to heart concerns his shoppers have about where the produce they buy comes from, Simon decided to start growing produce to sell at the store himself. Sam Mogannam, Bi-Rite’s owner liked the idea of taking the farm-to-table philosophy to the next step. Bi-Rite has a long standing commitment to sourcing local and seasonal produce. They are likely the first to actually grow its own food.

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