In a rather striking article this week, Forbes recognizes hipsters as possibly the one demographic group that’s still happily consuming, at least in the retail sector. The article argues that while hipsters – here very broadly defined – might not make a lot of money now, they are a huge, powerful consumer group, and marketing dollars spent to capture them now will likely pay off in the future. Not to mention the fact that, even today, retailers which cater to the “creative class” are thriving while the rest of the retail industry struggles:

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