Ed Cotton at Influx Insights has gathered six lessons he's learned from Ace Hotel's Portland, Oregon location. The stylish but spartan hotel has an operating aesthetic that he feels can be translated and used in other areas. Cotton believes that the world of hotels is a metaphor and a sort of divining rod for the world at large. Watching hotel trends go from highly designed spaces, to overstated opulence – and now comfortable minimalism, he sees that the Ace is showing a glimpse of a coming cultural ideal.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)