Hotels as Cultural Crystal Ball: Lessons from Ace Portland

Hotels as Cultural Crystal Ball: Lessons from Ace Portland
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Dan Gould
  • 15 october 2008

Ed Cotton at Influx Insights has gathered six lessons he’s learned from Ace Hotel’s Portland, Oregon location. The stylish but spartan hotel has an operating aesthetic that he feels can be translated and used in other areas. Cotton believes that the world of hotels is a metaphor and a sort of divining rod for the world at large. Watching hotel trends go from highly designed spaces, to overstated opulence – and now comfortable minimalism, he sees that the Ace is showing a glimpse of a coming cultural ideal.

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