Gawker and Gothamist report that New York City is putting their subway advertising program into overdrive. First off are plans to wrap entire subway cars with ads (as graffiti artists did in the early days of the art form). The next public transport-ad scheme involves placing a series of ads inside subway tunnels that will create a rough animation as the car passes by. Also up for grabs are turnstile arms and pretty much any available surface.

Although you would hope that all this surplus cash would mean a reduction in fare (it will cost advertisers $95k a month to do the tunnel animations), I wouldn't hold my breath. And let's stay positive about all this. Don't think of it as more urban spam, think about all these ads as fodder for legions of Poster Boy style artists.

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