ITV Seeking to Embed Advertisements

ITV Seeking to Embed Advertisements
Advertising
Jeff Weiner
  • 9 october 2008

Times Online reports that British Television network, ITV is investing in a new technology that will allow the network to embed advertisements into programming. According to Times Online:

The new technology, which is known as “automatically placed overlay advertising”, uses complex computer algorithms to find clear space, such as blue sky or blank walls, in video footage in which to display logos or messages.

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