Jean-Marie Shields on Thoughtful Change at PSFK Conference San Francisco 2008

Jean-Marie Shields on Thoughtful Change at PSFK Conference San Francisco 2008
Jeff Squires
  • 28 october 2008

At the PSFK Conference San Francisco 2008, Jean-Marie Shields (Starbucks) explains how the future will embrace brands that connect with consumers by converting ideas into thoughtful change.

Focusing on how brands can be thoughtful, Jean-Marie shares some of the insights learned from studying global culture at Starbucks and spending a lot of time figuring out what’s on peoples mind.  She explains how Starbucks has changed culture in the US and abroad, where they think it is going, and how  Starbucks have dealt with their growing pains.  But ultimately, as Jean-Marie explains, it’s all about the people – sharing and conversing with people.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.