LiveRail recently revealed their advertising platform for the iPhone, giving developers the option of adding short commercials to their applications, which would play whenever their app is launched.

LiveRail recently revealed their advertising platform for the iPhone, giving developers the option of adding short commercials to their applications, which would play whenever their app is launched. The positive spin: LiveRail gives developers the chance to monetize their apps without making them charge a premium price – meaning potentially more high-quality, free games and tools for iPhone users. The flipside: more ads, on our screens, all the time. LiveRail also implements a video streaming system that might not sit so well with Apple. As TechCrunch reports:

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in