At the PSFK Conference San Francisco 2008, Ezra Cooperstein (Current TV) and Andrew Hoppin (NASA) explain how to shake up large bureaucratic industries (e.g. broadcast media and aerospace) by turning customers into creators and collaborators.

Modeling themselves after small start ups and blending life and work, Andrew explains how NASA is utilizing everything from virtual meetings and co-working events to robots and raves to reinvent itself by engaging their community. While Ezra explains Current's challenge of opening up a platform for creators around the world to tell their story and how they've leveraged user generated content and the internet to democratize TV – or at least “create a meritocracy.”

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